Start by defining SMART objectives that align with your overall business strategy, then identify and understand your target audience through detailed customer profiles. Analyze your current situation using tools like SWOT and review your competitors to find opportunities and gaps in the market. Choose the most effective marketing channels—such as social media, content marketing, email campaigns, SEO, or paid advertising—and allocate your budget strategically across them. Develop a timeline with scheduled campaigns, assign clear responsibilities to team members, and establish key performance indicators (KPIs) to track results. Finally, monitor performance regularly and adjust your strategies based on data to ensure continuous improvement and maximum return on investment.

Professional Qualifications

I am a Master in Management graduate from NEOMA Business School with a specialization in International Marketing and Brand Management, bringing strong expertise in global media strategy and paid social advertising. I have managed end-to-end international campaigns (DOOH​/​OOH, TV​/​CTV, Digital) at Havas International for clients including Capgemini and the European Parliament, ensuring strategic alignment, cross-market coordination, and performance optimization. As a Marketing and Paid Social Ads Executive, I lead Meta and Instagram campaigns from briefing to reporting, analyzing KPIs (CPA, CPM, CTR, CPC) to deliver actionable insights and measurable results. Certified in Google Ads and Digital Marketing, I combine analytical rigor, project management skills, and creative content coordination to drive brand growth across international markets.